Style Guidelines

This is the Vassar College Style Guidelines v. 1.0. This site serves as a resource for understanding and applying the Vassar College style, identity and creative expression. It outlines strategy, tone and voice and provides standards for the use of logos, artwork, color palette, typography and other key visual elements. The printed version of this site is a document titled, Vassar Style Guidelines Version 1.0 (PDF) can be downloaded.

These guidelines are based on a discovery process that took place throughout 2019. Thorough and highly inclusive, this effort drew from a wide cross-section of Vassar constituents. A living reference, this guide is intended to serve as a resource and a starting point for communications and creative professionals charged with articulating and representing the Vassar College style. It is intended to be a developing body of work that will evolve moving forward.

Style Toolkit

To ensure proper usage of certain elements, we have developed a style toolkit that consists of several reference files. Here you’ll find color swatches, typography, graphic elements, photography treatments and more.